Believe in Magic - Thirty Years of Heavenly Recordings (+ Saint Etienne 7")


320p Book + 7" Single





"Heavenly was already a state of mind. Seemed like the right time to make it something really special. We were all deeply immersed in music that we loved. None of us could believe our fucking luck, really." 


It was thirty years ago today - or thereabouts - that Heavenly came to be. In celebration of this big ol’ birthday comes Believe in Magic - a chronicle not only of Foxbase Alpha, Working Men’s Club and 28 of the releases in between that got us here, but also of the haircuts, nights down the pub, pencil-eraser-carvings, cheese toasties, acid houses, Sunday Socials and lost Weekenders - Yorkshire and otherwise - that are as much a part of our story.

As Jeff puts it at the beginning of the book, if there’s a continuous theme that runs through all of this, I think it’s that everything comes down to conversations with people about music. It might seem like it all starts with someone on one side of the counter who is selling you something, or someone writing excitedly in a magazine telling you about a band you need to hear, but I don’t think I’ve ever really seen things as one-way transactions. It’s more an ongoing dialogue, one that never really stops and helps to build up this growing soundtrack to our lives, something that’s passed from one person to another. That’s really the ever-present thread. That’s why we still believe in magic.


Though we are three decades distant from The World According to Sly and Lovechild, lineup changes, ups, downs, and a good few office cleanups under our belts, we continue not to believe our fucking luck; at still being here, keepin’ on keepin’ on doing what we love, and at being able to pass all of this - then, now, and next week - on to you.


Written by Robin Turner - forever Heavenly

Designed by Paul Kelly - filmmaker, photographer, graphic designer, ex-member of East Village

Published by White Rabbit books on 05/11/2020


All special edition copies of the book come with a specially commissioned fold out map featuring the notable London addresses in Heavenly’s history. Please note this is not included in the standard edition.


Heavenly Haunts & Hangouts Designed by Herb Lester Associates Art director: Ben Olins Illustrator: Danielle Simonelli

Believe in Magic - Thirty Years of Heavenly Recordings (+Saint Etienne 7")